Do you have a fact sheet on your youth leadership program? If your answer is yes, then you are in good shape. On the other hand, if your answer is no, it is time to do so. A fact sheet is priceless, and this article explains three key benefits to having one.
3 Benefits
* You provide a quick summary of the program.
When someone wants information about your leadership program, he or she does not have time to read a book. Guess what? The person should not have to. Hence, a fact sheet answers all of the key questions about the program. What is the mission? Why was the program developed? What do youth gain from participating? Who does the program target? What does the program entail? Where is the program held? When do the activities occur? How can you be contacted? The answers to these questions can be presented in a bullet format which makes reading easy.
* You develop an effective marketing tool.
In addition to providing a quick overview of the program, a fact sheet serves as an effective marketing tool. From time to time, you will attend events to network and to spread the word about the program. Your fact sheet will generate interest and spur discussions; it says more than a business card. Equally important, you can post the fact sheet in libraries and on your website. In regards to the latter, you can use the fact sheet to create a frequently asked questions section.
* You create a handy 60-second commercial.
Moreover, the fact sheet becomes a script that helps you to discuss the program. As you meet people, you will have a 60-second commercial or elevator speech already prepared. If you are a little shy or have a difficult time talking about your program, a 1-page fact sheet will help you to focus on the specifics. In fact, you can use the information as an outline to practice and prepare for the face-to-face interactions.
In summary, the fact sheet helps you to pull key information together in an informative yet concise manner; it gets right to the point. Aside from this, you create a unique marketing piece and develop a script that helps you and others discuss the program. The fact sheet is a key document that you do not want to be without.
